Lets build on the 'who' of 'who are you.'
Some of the best brands around know the secret to good branding; consistency. Their core messaging, logo, and design schematic communicates the same message whether it's interactive (online, newsletters, banner ads, social media), print (business collateral, ads, brochures, direct mail), or video.
Creating a brand begins with the product or company name, position statement, mission, and internal messaging. After it's clear the company has these pivotal foundation builders, the logo and brand standards begin.
Seattle brands and other brands are built and adjusted as time moves forward through business collateral, marketing collateral, ads, trade show booths, and social media efforts. A successful brand keeps those efforts consistent over time, with slight changes as the brand evolves.