GiDE Logo
Client: PEMCO Insurance
Project: Naming and Logo Design
GiDE is a PEMCO start up company focusing on data recovery for financial institutions. The leaders of this start up wanted to communicate to potential clients that their service assisted companies as a guardian or guide to data recovery and disaster data loss. Our naming specialists worked in conjunction with their trademark attorneys and developed the name GiDE, a play off the actual spelling of Guide. The logo was set to work as a maze, but clearly showing a way through that maze.
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