Project: Naming and Logo Design
Bijoudally is a well-known fashion jewelry brand in boutiques and gift shops across the United States. The lead designer of Bijoudally, wanted a name that communicated a fun and playful brand. So our Seattle naming specialists considered the type of jewelry they made, which was French-inspired and came up with “Bijou,” meaning jewelry in French and “dally” a play of dillydally, a colloquelism describing playing around. The name was then given a type treatment by our Seattle logo design specialists with scroll fonts, which was used to communicate to the female target audience.
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