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Background and Objective:

Through Blue Earth Alliance’s support of “photography that makes a difference,” the non-profit has helped raise almost a million dollars for important issues often overlooked by the traditional media, for example: The Arctic, global warming, the loss of open space in Los Angeles, racism suffered by farmers, and the role of grandmothers in AIDS-ravaged Africa.

Blue Earth Alliance hired maoStudios as an integral partner for their website re-design. The goal for the new web site design was to create a dynamic relationship between the user and the content. Blue Earth Alliance wanted the interface to be intuitive and convenient for the user. The primary focus of the web site is to showcase the photography, so the design of the web site needed to support the photographic imagery without distracting from it.

Beautiful Results:

The web site has a new look that is synonymous with the Blue Earth Alliance brand foundation and mission. The front home page features a Flash animation displaying images from feature projects. In the project section of the site, the user can explore deeper into each project, read details about the photographer, find current updates on each project and donate directly to any current project of their choosing. Navigating through the numerous projects is made simpler by the use of thumbnails and brief project descriptions, which are revealed when a user rolls over the titles in the project list with his/her cursor.

Administration:

The entire projects section is populated by an easily-managed database, where administrators can add and edit photographers and projects, as well as define which section each project belongs to and the active or inactive status of each project.

An e-mail newsletter system was also integrated into the web site, enabling users to subscribe or unsubscribe from Blue Earth Alliance’s e-mail list. Information gathered from users is organized and stored automatically into a database, enhancing and increasing the effectiveness of Blue Earth Alliance’s e-mail marketing efforts.

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