Design Ethics
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LogoWorks and the Inherent Value of Design
Posted on December 15, 2007 by Michael Olson in Logo Design, Design Ethics, Comments: 0
For those who aren’t aware, LogoWorks provides “custom” logo design for extremely cheap prices. The “custom” designation has been challenged since it was discovered that not all logos from LogoWorks are original – some have even infringed on copyrights. It’s not because I think they steal clients away from hardworking design firms – I don’t believe most firms would want the clients that LogoWorks attracts. It’s because a business model such as LogoWorks’ seeks to destroy the inherent value of design, intentionally or not. In doing so, they devalue the product and service of design, devalue the designers they hire to produce that product or service and ultimately devalue the needs and aspirations of their clients.
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